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Supervisor
Elham AbolFateh
AR
Friday 28 April 2017

Tourism

Australian couple's Walk Like an Egyptian video goes viral

Friday 21/April/2017 - 02:51 PM
Sada El Balad
ABC - A Brisbane couple whose Walk Like an Egyptian holiday video went viral in Egypt is delighted they could give the country's struggling tourist industry a shot in the arm.

Zoe Russell and Brad Moore visited Egypt in early 2016 as part of a year-long world trip.

They fell in love with the country. While they were there they even got engaged. They also decided to chronicle their trip by piecing together a video clip of the two of them lip synching The Bangles' 1980s mega-hit as they went about their holiday.

What was intended to be a fun video for friends and family to watch now has over 450،000 views on Facebook، after the Egyptian tourism industry latched onto it. It has even appeared on the country's most popular morning television show.

"It's really، really strange. I'm thinking of getting a t-shirt saying، 'I'm big in Egypt'. Just kidding،" Ms Russel told the ABC.

Local tourism operator and activist Noor Nour told the ABC it may not be down to serendipity that the video went viral.

He explained the Egyptian Government has taken to doctoring tourist videos to fit in with its message of an open an inviting country -- though Ms Russell and Mr Moore's clip was entirely their own work.

The presenters of ON Sabah، the highest-rating breakfast show in Egypt، gushed about the clip before showing it in full.

"The people in the film are walking like the Egyptian people، with their head high and proud،" said host Asmaa Youssef.

"Seriously، everyone should share this video، this video is just brilliant، so everybody please share it!"

While Mr Nour said it is a sad state of affairs for the tourism industry، he did not go so far as to call the use of the video propaganda.

"The Egyptian tourism industry had been affected by the political and security conditions and climates in the last five to six years because of a perceived threat to tourists،" Mr Nour said.

"It has been quite common for a number of different media outlets to highlight non-Egyptian attempts of supporting the Egyptian tourism industry، reflecting the declining state of Egypt's tourism.
Ms Russell was not concerned with who might be appropriating her holiday video if it gives a hand to those who rely on tourism for their livelihoods.

"No، it's not a problem at all if it helps their country in any way، shape or form،" she said.

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