Apple jumps to lead wearable computing with smartwatch
Saturday 06/May/2017 - 01:36 PM
Apple has leapt to the lead in wearable computing on strong sales of it smartwatch، a market survey shows.
While Apple does not release sales figures for its Apple Watch، the estimate by Strategy Analytics showed a 59 percent jump in slaes from a year earlier، with 3.5 million units sold in the first three months of the year.
"The new Apple Watch Series 2 is selling relatively well in the US، UK and elsewhere، due to enhanced styling، intensive marketing and a good retail presence،" said Strategy Analytics executive director Neil Mawston.
Fitbit، which has been a longtime leader of the wearables market with its fitness bands، slipped to third place on a 36 percent slide in sales in the first quarter، the research firm said.
The survey found that China's Xiaomi، which makes a budget-priced fitness band، was the second-largest vendor with a 15.5 percent global market share، ahead of Fitbit's 13.2 percent.
"Fitbit has lost its wearables leadership to Apple، due to slowing demand for its fitness bands and a late entry to the emerging smartwatch market،" said Strategy Analytics researcher Cliff Raskind.
"Fitbit's shipments، revenue، pricing and profit are all shrinking at the moment and the company has a major fight on its hands to recover this year."
Overall، the report said sales of wearables rose 21 percent from a year earlier to 22 million units، led by stronger demand for new smartwatch models.