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Elham AbolFateh

Automobile

Bentley exploring alternative materials to cater for vegan demand

Thursday 11/May/2017 - 08:49 AM
Sada El Balad
edited by Alaa Turki
Bentley is working on alternate materials that will allow the British brand to sell to well-heeled vegan customers، the head of design has revealed.

The Crewe manufacturer is known for its luxurious interiors، which can feature up to 20 animal hides in their leather upholstery and trimming. Speaking at the Financial Times Future of the Car Summit، Bentley’s Director of Design Stefan Sielaff revealed that customer demand has persuaded the design team to investigate alternatives to the traditional materials.

“You can’t sell an animal-containing product like a Bentley، with 20 leather hides، to someone with a vegan lifestyle،” Sielaff said. “We’ve been talking to these customers، in California especially، and they’re asking us what can we give them. We do a lot of custom-made and coach-built solutions، in conjunction with our colleagues at Mulliner، and therefore we want to satisfy these customers because they are the peak of a trend.

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