CEO Mark Zuckerberg said Thursday that Facebook is overhauling the news feed to prioritize posts from family and friends، as opposed to those from brands and publishers.
That means its 2 billion users will see fewer news articles، viral videos and other media content. Instead، they'll see more baby pictures and status updates from aunts، childhood friends and co-workers. The change is the biggest tweak the social network has made to the news feed -- essentially the soul of Facebook -- in years.
The idea is to let you have more "meaningful interactions" and to try to make sure you don't suffer from the time you spend on Facebook. Last month، the company released a report on how people consume content on Facebook and on the consequences of that behavior. Passively scrolling and reading things، it found، can have negative effects، while being more interactive -- "liking" posts and writing comments -- can be positive.
"We feel a responsibility to make sure our services aren't just fun to use، but also good for people's well-being،" Zuckerberg wrote on his Facebook page. "I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions."