Lexus partners with popular genomics company 23andMe for one of the creepier April Fool's jokes in recent memory.
The automaker wants to build the perfect vehicle for each client، so it examines a person's DNA to pick the ideal model and options for each buyer. Taking personal preference out of the car buying experience is unpleasant، especially in a way that seems straight out of the show Black Mirror. Lexus calls this fictitious program Genetic Select، and the company shows it off in the video above. A buyer shows up at the dealer and spits into a vial. A few days later، the a new car arrives، and it features the specific options that fit the customer's DNA.
Some of the fake upgrades on display in Lexus' video include larger cup holders، tinted glass، and custom-configured seats. There are weirder tweaks، too. For example، the DNA indicates the buyer has a short stature، so her RC F comes with a lowered suspension. It knows her favorite smell، so the cabin has the aroma of lavender and cauliflower، which seems nauseating. She wears glasses for nearsightedness، so the windshield matches her prescription.
Oddest of all، the vehicle also responds to the buyer's DNA. For extra security، the owner licks the steering wheel to start the engine. At least this way، there's no concern about anyone stealing your car.
Automakers have been fairly slow to roll out their April Fool's Day jokes this year. The only other major one has been Honda's presentation of a CR-V Roadster. It's actually a pretty neat idea but don't expect to see a topless CR-V on the road at any point in the foreseeable future.