Egyptian Ministry of Investment and International Cooperation witnessed the signing ceremony of a contract between The “Egypt – Experience & Invest” campaign and FIFA. They have agreed to select Egypt as an Official Regional Supporter of the 2018 FIFA World Cup Russia. This will make Egypt a global investment destination and will attract more tourists from around the world to visit.
Egypt’s Minister of Investment and International Cooperation Sahar Nasr said that the campaign will engage with football fans both through social media and directly to showcase the wide spectrum of investment opportunities in Egypt.
Egypt’s Tourism Minister Rania al-Mashat said that the Experience & Invest campaign is determined to use this opportunity to showcase in a modern way the rich and rewarding diversity of tourism experiences that Egypt offers.
She added that the Ministry of Tourism will set up a series of events in Russia in conjunction with the World Cup، which will last over a month، and will show the fans and the largest sports audience in the world what Egypt has of touristic destinations in a new and attractive way.
For his part، FIFA’s Director of Marketing Sales and Strategy Iain Downie، said that FIFA is delighted to sign with Egypt – Experience & Invest as an Official Regional Supporter of the World Cup.