Jaguar Land Rover (JLR) has confirmed that it won't be attending the 2019 Geneva motor show in an official capacity، as part of cost-cutting measures، as Auto Car News said.
First reported by our sister site Autocar India، a JLR spokesperson has now confirmed that the brands are “looking at the effectiveness of each motor show individually” and have decided that there is no tangible benefit to coughing up the funds for attending next year’s show، instead choosing to host their own launch and reveal events.
The decision is believed to be a part of steps to improve cashflow and reduce unnecessary expenditure after the British company posted its second successive quarterly loss between July and September 2018. Demand was down significantly during the period، with a 13.2% sales decline year-on-year.
A market slowdown in China is partially to blame، while the uncertainty over Brexit and a decline in diesel demand have also been cited.
Despite the decision، JLR's parent company Tata will still be attending the show and is reportedly due to occupy a larger space than usual.
Geneva is traditionally one of the largest new car events in the motoring calendar، but JLR isn’t the first big name to announce it won’t be there next year، following Ford and Volvo.