Volvo has announced that it will speed limit all cars it makes from 2020 in one of the biggest steps made by a vehicle manufacturer to improve road safety.
The Scandinavian brand wants to cement its reputation as a worldwide leader in safety by restricting all new models built from next year to a top speed of 112mph.
It's part of Volvo's optimistic target for zero individuals to be killed or seriously injured in one of its cars from 2020. The Swedish brand - which is now owned by Chinese firm Geely - admits the objective to have zero casualties from next year is 'one of the most ambitious safety visions in the automotive industry'.
It said speeding is one of the most prominent reasons for road accidents، and the introduction of a built-in speed limits will help curb the number of deaths caused by drivers going too fast.
It means a car like the flagship XC90 SUV will have its current top speed trimmed by 20mph.
Speed limiters are set to become standardised across all car manufacturers in by 2022. It was confirmed earlier this year that it will be mandatory for all car brands to fit a speed limiter to their vehicles in the next three years، under proposals from the European Transport Safety Council that received approval by MEPs.
These systems - also known as Intelligent Speed Assistance (ISA) technology - use GPS data and traffic sign recognition cameras to determine what the speed limit is on the the road the car is travelling on.
The ISA identifies the speed limit and automatically limits the top speed to match it.
However، drivers will be able to override the system by pushing hard on the throttle - just in case they're overtaking another motorist who has decided to put their foot down.