Volkswagen Might Drop the Base Golf Hatchback and Wagon from Its U.S. Lineup
Saturday 04/May/2019 - 07:49 PM
Volkswagen spokesperson Mark Gillies confirmed to CD that the next-gen GTI and Golf R models will be sold in the U.S. and said that other versions of the compact car are "still under consideration." This means that there's a chance that the base hatchback and SportWagen will make it to our shores when the eight-generation car arrives; Gillies also indicated that the U.S. launch of the new Golf is a ways off and acknowledged reports of delays for the car's European launch، which will happen this fall.، as the Car News said
In October، Volkswagen will reveal the eighth generation of its Golf hatchback، pictured above in its near-production form. But according to a new report from Motor1، it will be the first generation of the standard Golf hatch that will not be sold in the United States. This correlates with what we heard earlier this year from Volkswagen of America CEO Scott Keogh، who told CD that the company was considering reducing the number of Golf variants it brings to the States.
Hot-hatch fans need not worry، though، as the VW employee that broke the sad news to Motor1 also confirmed that the next-gen GTI and the Golf R will still be sold here. The source also said that the Golf SportWagen would be killed off، too، but doesn't say if the Alltrack variant will continue on. Our guess is that another Alltrack model is likely to come to the States. The e-Golf will not continue for this new generation at all، even for Europe، as its place in the VW lineup will be taken by the upcoming I.D. electric car.
While we lament the death of any good hatchback—there are so few of them available in the U.S. to begin with، and the entire Golf lineup is a 10Best Cars award winner—we have to admit that we understand the business case. In 2018، VW sold 16،684 GTIs in the U.S. but only moved 6،642 Golf hatchbacks. Even the Golf R، which starts at almost twice the price of a base Golf، sold 3468 units. 14،123 Golf SportWagens were sold in 2018، but that figure includes sales of the Alltrack. In total، the GTI and Golf R make up almost half of total Golf sales.
The Jetta compact sedan is surely a factor، too. Volkswagen sold more than 90،000 Jettas in the U.S. in 2018، and the sedan is both larger and cheaper than the Golf hatch. We can see Volkswagen easily pushing any potential Golf hatchback buyers into either a Jetta or a GTI. And hey، maybe having the GTI as the entry into the U.S. Golf lineup will bring down its base price a little bit—we can dream، right? Edited by Ahmed Moamar