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Elham AbolFateh

Automobile

Jaguar Land Rover and BMW join forces on electric cars

Wednesday 05/June/2019 - 10:02 PM
Sada El Balad
Edited by Ahmed Moamar
BMW and Jaguar Land Rover (JLR) are to join forces on developing electric car technologies، as the BBC said.

The car giants said they would work together to develop electric motors، transmissions and power electronics.

Both firms have struggled to maintain profit margins amid falling car sales and higher costs as well as the need to invest in future technologies.

Car firms are being forced to make low emission vehicles to meet more stringent anti-pollution rules.

There have been a number of similar tie-ups aimed at sharing the costs of developing electric cars.

Volkswagen and Ford، for example، are working together on new vehicles. Meanwhile، rivals FiatChrysler and Renault are exploring a $35bn tie-up.

BMW board member Klaus Froehlich said: "Together، we have the opportunity to cater more effectively for customer needs by shortening development time and bringing vehicles and state-of-the-art technologies more rapidly to market."

BMW and Jaguar Land Rover said they will save costs through shared research، shared production planning، and by jointly buying electric car components.

Jaguar Land Rover is still run by former BMW managers، including Ralf Speth the company's chief executive who spent 20 years at BMW prior to joining JLR.

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