The annual Seoul International Book Fair (SIBF) on Wednesday kicked off its five-day journey to guide book lovers through the latest news and trends in the publishing industry at home and abroad، BelTA news website reported.
The 25th SIBF، the biggest book fair here، will run through Sunday at the Convention and Exhibition Center in southern Seoul under the theme of "Arrival."
Hosted by the Korean Publishers Association under the sponsorship of the Ministry of Culture، Sports and Tourism، the festival encompasses promotion booths representing 313 local publishing houses as well as 118 others from 40 foreign countries.
This year's festival features a special campaign، "Book-reading Athletes،" designed to promote reading in professional sports leagues.
The opening ceremony of the SIBF late Wednesday morning brought together sports stars like Lee Seung-yuop، Kim Byung-ji and Chung Un-chan، the head of the Korea Baseball Organization، as well as Culture Minister Park Yang-woo.
"Sports people have come forward to help (promote) a book-reading South Korea،" Minister Park said.
"I believe when good books are published and read، society finally becomes a genuinely mature community،" the minister said in his opening speech.
Marking the 30th anniversary of its diplomatic ties with South Korea this year، Hungary is putting on a special event، presenting to the South Korean public a collection of Hungarian titles translated into Korean، as well as writers and publication experts who best represent the country's publishing sector and culture.
Hungary will also throw a series of cultural events featuring the country's famous desserts and movies. The five-day event will also present a special daily lecture series by high-profile cultural figures، including novelist Han Kang، the winner of the 2016 Man Booker International Prize، on Wednesday and actor Jung Woo-sung on Thursday.