Celebrate Mother’s Day with Azza Fahmy’s creations that embody the essence of maternal connection

The collection has chosen two faces to showcase the designs, from more than one perspective, symbolizing the passing of traditions through consecutive diverse generations.

In honor of the celebration of motherhood, renowned Egyptian designer Azza Fahmy has handpicked two distinguished individuals to showcase her latest designs inspired by the love and appreciation for mothers.

With Mother’s Day just around the corner on 21 March, renowned Egyptian jewelry designer Azza Fahmy has unveiled her newest collection, featuring heartfelt words and motifs dedicated to mothers.

In her latest designs celebrating motherhood, Fahmy has incorporated the brand’s distinctive blend of gold and sterling silver, embellished with stunning diamonds and precious stones.

The first is social entrepreneur Elisa Sednaoui, who embodies a diverse background rooted in Italian, French, and Egyptian heritage. The second is Saudi actress Fatima Al-Banawi.

Fahmy, who set a revolutionary trend for jewelry making in Egypt in the late 1970s when she created her first designs away from the typical bracelets or rings that most Egyptian women would wear, has introduced jewelry inspired by Nubian architecture and Arabic calligraphy.

More than half a century ago, the Cairo-based jeweler Fahmy ventured as an apprentice in the male-dominated workshops of Khan El-Khalili, learning all about the craft of centuries-old jewelry making.

She then started her workshop with a handful of people, aiming to tell stories of heritage and culture through her creations, before launching her line and eventually becoming one of the most famous Egyptian jewelry designers.

She collaborated with famous names on the catwalk.

Now, Fahmy is acclaimed worldwide for her designs that rely profoundly on research and for the manifestation of the Ottoman craftsmen hierarchy, which has been sustained in Egypt for centuries.

In her workshop, where Ghali heads the design, craftsmen are ranked according to their work longevity and experience into three categories: the master (osta), the handyman (snaiei), and the young workers (sabi).

Thus, the skilled trade is preserved and passed on.